How do you add features to your website without breaking the bank (or it taking forever)?

Mint Velvet had several small features they wanted to add to their site. The time and cost needed to implement these directly on their website platform was prohibitive. We gave them a framework to roll out features quickly and incrementally without the risk associated with major platform development.

MVHQ (Mint Velvet Head Quarters, obviously!) is a web app developed by Dragon Drop to layer front-end functionality onto the Mint Velvet website.

  • Curated outfits? ✅
  • Adding videos to specific products? Yes.
  • Enriching product data to display on the website? Done.
  • Curated up-sell/cross-sell? Sorted.

What the admin sees

A super-usable admin app allows the web team to enrich product data ready for display.

What the customer sees

The product data is injected into the website with some lightweight JavaScript.

The result?

  • An enhanced user-experience for Mint Velvet’s customers
  • A streamlined process for Mint Velvet’s ecommerce streamlined
  • Features delivered quickly and easily without impacting site performance or stability

Jonathan Bowen


Who are Dragon Drop?

Dragon Drop is a specialist web and app development agency. The team has extensive full-stack technical credentials and a strong focus on user experience.

The Dragon Drop founding team have over 40 years of web development and project experience. They have managed or developed over 100 significant ecommerce and web projects during their careers, including implementations for major UK high street retailers, financial services companies and government agencies.

Their approach to innovative solutions stems from perspectives gained as retailer, software supplier and web agency.